The return of Playboy magazine has been deemed a smashing success according to the company behind the iconic publication.

The print magazine was revived last month after a five-year hiatus, complete with a revamp that aimed to return Playboy to its roots after a failed woke rebrand.

Editors brought back the beloved Playmates, fully nude pictorials, celebrity interviews, and the kind of bold journalism that the magazine was famed for back in its heyday.

Steve Harvey's influencer daughter Lori Harvey posed for the magazine's cover, while Guess model Gillian Nation stripped naked in the centerfold to celebrate being crowned Playmate of the Year.

According to Playboy, they originally intended to run the print issue annually, but it's performed so well since hitting newsstands last month that they're already working on a follow up and are planning to release the magazine quarterly.

'I think with this first issue, we had no idea how people were going to react,' the magazine's creative director Smiley Steven's told LA Business Journal.

'I think that the reaction has been amazing and super positive. We were kind of testing the waters a little bit, seeing, you know, what the appetite was like,' she continued.

'It definitely feels like there is an appetite for Playboy to come back and push boundaries again.'

While the majority of Playboy's revenue comes from their lucrative licensing empire, PLBY Chief Executive Ben Kohn said that the print magazine gives the brand the opportunity to work with 'the biggest influencers and celebrities around the world.'

'We're going to make a big investment bringing back the Playmate franchise, but we have bigger aspirations,' Kohn said.

One idea Kohn has is to make the Playmate of the Year a global competition that incorporates fan voting from around the world.

While the publication is looking ahead to the future, they're still focused on bringing back some of the best parts of the classic magazine too.