The controversy centers on Hamish Steele, creator of the animated Netflix series "Dead End: Paranormal Park"

Shortly after Kirk's assassination last month, Steele posted a profanity-filled rant on BlueSky. 

"Why the fk are you even commenting on this, dickhead? You sympathy for any of the families being slaughtered by your weapons. but a random nazi gets shot and its a public statement. You're such a fking evil s**t," Steele wrote.

The comments were quickly amplified online after Libs of TikTok captured screenshots and shared them on X. 

Conservative users erupted in anger, demanding to know why Netflix would employ a creator who appeared to celebrate Kirk's murder. 

Musk soon weighed in, labeling Steele "a groomer" and revealing that he had canceled his own Netflix membership.

Momentum for a broader boycott accelerated when Musk replied "Same" to former Department of Energy staffer Matt Van Swol, who also announced he was cutting ties with the streaming platform. 

Within hours, X users began posting screenshots of their own cancellation notices. 

One viral post declared, "JUST CANCELLED MY @netflix ACCOUNT. We will not support a company who pushes transgenderism on kids and employs someone who celebrates m*rder."

Steele, who identifies with "he/they" pronouns and has been recognized by the LGBT advocacy group GLAAD, is now facing heightened scrutiny not only for his online tirade but also for the content of his show. 

"Dead End: Paranormal Park"—adapted from Steele's graphic novels—featured a storyline involving a trans-identifying character and was advertised as suitable for children as young as seven, according to The Blaze. 

Critics argue the series represents a deliberate effort to normalize gender ideology in children's programming. 

Libs of TikTok issued a warning to parents on X, posting "Parents – BEWARE" alongside a clip from the show's coming-out scene.