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News Link • Housing

38 Percent of Home Builders Cutting Prices, 68 Percent Offer Incentives

• https://mishtalk.com, By Mish

NAHB Traffic vs Freddie Mac 30-Year Mortgage Rates

The Freddie Mac average 30-year mortgage rate peaked at 7.62 percent in October of 2023. The NAHB traffic index was 26.

The traffic index is now 25 despite builder incentives and a 1.32 percentage point drop in mortgage rates.

NAHB Wells Fargo Housing Market Index

NAHB Index details

Please consider the NAHB/Wells Fargo Housing Market Index (HMI) for October 2025.

Each month, the HMI depicts overall builder sentiment toward housing market conditions on a scale ranging between 0 and 100. A higher reading (>50) is an indication that the majority of builders feel confident about the current and near-term outlook for housing. Lower readings signify less optimism among builders.


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