Called LocalDutch, their idea is that the greenhouse grocers will integrate on-site food production with direct-to-consumer retail and local delivery in a single location, hoping the result will reduce transportation costs and food waste.

LocalDutch is calling its idea Urban Farm Shops, and believe the concept is straightforward and scalable—produce fresh vegetables year-round, sell them locally, and build a social meeting point around food that is grown in the community.

That local focus matters in parts of the United States, the Caribbean and Africa where fresh produce can still be hard to access and supply chains often rely on long-distance transport.