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Early Friday morning it looked like Sacha Baron Cohen had done it again with his new film Brüno. With post-midnight ticket sales in the neighborhood of $1.6 million some Hollywood insiders were predicting around $50 million for the opening weekend   Well, $50 million didn't happen. Brüno finished the weekend with a respectable $30.4 million. But, $20 million is a pretty big gap... what caused such an erroneous projection? Well, TIME thinks Twitter is to blame.

Did Twitter cost Brüno millions? Tell us what you think.

"Brüno's box-office decline from Friday to Saturday indicates that the film's brand of outrage was not the sort to please most moviegoers — and that their tut-tutting got around fast. Brüno could be the first movie defeated by the Twitter effect."

With techsavvy moviegoers tweeting their opinions to literally millions of followers, the micro-blogging site can make or break a film in one day.


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Friends and family of actress Farrah Fawcett -- including longtime partner Ryan O'Neal and their son Redmond, who was temporarily freed from jail for the service -- gathered Tuesday to say goodbye. Fawcett, the blond-maned actress whose best-selling poster and "Charlie's Angels" stardom made her one of the most famous faces in the world, died Thursday. She was 62, and had suffered from anal cancer off and on for three years.