In Gold We Trust (article in Wired Magazine Jan 2002):
gun-wielding libertarians to radical Muslims, an unlikely global cabal
is plotting financial revolution. And they're putting their money where
the Web is.
By Julian Dibbell
Thirty miles south of Florida's Cape Canaveral lies the town
of Melbourne, home to the Action Gun pistol range, where, on a balmy Thursday
afternoon, James Ray stands calmly firing round after Glock
9-mm round at a photocopied image of Adolf Hitler. Ray supplied the target
himself. He purchased it on the Web site of one of his favorite nonprofit
organizations (Jews for the Preservation of Firearms Ownership), and its
ideological content is not what you'd call subtle: Against the background
of a standard ring target, the Führer stands in full Sieg heil mode,
his arm up high and his sternum right in the bull's-eye, above a caption
that reads ALL IN FAVOR OF GUN CONTROL RAISE YOUR RIGHT HAND.
By the time
Ray has had enough of the Glock, the target is nicely perforated. Then
he picks up his .44 Magnum hand cannon and blows Adolf pretty much to bits.
Yes, Jim Ray is a gun freak. But as it happens, the purpose of today's
visit to the pistol range is not to huff powder fumes or celebrate the
Second Amendment. He's here to show that there's a type of money you can
believe in without also having to believe in the authority of the state.
He's here to offer a glimpse of a world in which wealth resides ultimately not
in flimsy pieces of government-issue paper but in rock-solid slabs of
$279-an-ounce metal. He's here, in short, to demonstrate the vanguard
of monetary technology: a 5,000-year-old form of cash called gold.
Or in this case, e-gold, the world's first 100 percent precious metal-backed
Internet currency, with which Ray pays for his outings at the gun range
and a lot more besides. The private currency was launched five years ago and
is now operated by two separate but tightly linked companies: e-gold Ltd.,
incorporated in the Caribbean island state of Nevis as a holding company
for the system's assets, and Gold & Silver Reserve, headquartered in Melbourne,
which takes care of everything else. Both are closely held and managed
by e-gold chair Douglas Jackson. In addition, Jackson has forged
a partnership with Islamic entrepreneurs to launch e-dinar, which is
Jim Ray works for G&SR as "lead evangelist." He draws his monthly salary
in e-gold; each gram sitting in his Web-based account gives him title to
a gram of real gold held in vaults in London and the United Arab Emirates.
Sometimes he trades his e-gold for e-silver, e-platinum, or e-palladium -
the other, far less popular, metal-backed currencies offered in the e-gold
system. More often, he trades it for US dollars through G&SR's OmniPay
exchange service or one of the couple dozen independent exchange providers
who make their living selling e-gold for dollars, marks, yen, and other
national currencies at the standard 4 to 6 percent markup over the spot
price of gold. But otherwise, he spends the stuff like cash, giving it
straight to whoever will take it.
And people do. Ray's .44, his Hitler target, the bullets in his Glock -
all were paid for with instant, online transfers to the sellers' e-gold
accounts. And when he settles up today at the Action Gun cash register,
he'll have this afternoon's $18 shooting fee charged to his tab, which
he'll pay in e-gold when he gets back to his desktop. He'll point, he'll
click, he'll type in some account numbers and a password and, in the blink
of a clock cycle, approximately 2 of the 1.7 million grams of solid gold
in the system's reserves - a gleaming hoard of 141 brick-sized ingots -
will change owners.
"It's the only foreign currency without a nationality," says e-gold's Jackson.
On an average day, his company's clients make 8,600 transactions, trading
roughly $1.6 million worth of e-gold for goods, services, and cash worldwide.
Those numbers are more than double what they were 18 months ago, and so
are most other statistics. As of November, there were 287,965 accounts
in the system, up from 134,150 at the beginning of 2001, and the amount
of emetal in those accounts, worth more than $16 million, was close to
twice what it had been the previous November. In a sector littered with
the corpses of failed online currencies and other exotic emoney systems
- Beenz, Flooz, DigiCash, CyberCash, CyberCent - e-gold is quietly thriving.
Ray calls it "the little payment system that could" - the operative word,
of course, being little. The company's financials ($5.47
million in revenue; 114,000 funded accounts) are Popsicle-stand caliber
compared with the figures posted by emoney media darling PayPal, with its
$80 million to $100 million in revenue and its 10 million customers. But
with fewer than two dozen employees and a marketing budget close to zero,
Jackson's corporate structure runs lean and, as of the summer of 2000,
The company finally got its first competitors in 2001 - GoldMoney,
E-Bullion, 3PGold, OSGold - attracted to the gold-backed digital currency
space by low barriers to entry and the smell of black ink.
The product's appeal? "Fundamentals," says Ray. For online consumers,
those making international purchases, e-gold offers an ease of use and
a degree of anonymity that credit cards can't match. And for some merchants,
of course, the only selling point e-gold needs is that there are people
who want to spend it. After a German customer inquired about
e-gold, Vince Lee, president of TealPoint Software, added the payment option.
"It's not a big part of our business," admits Lee, whose company
is probably the largest of the couple hundred mostly mom-and-pop operations
that take e-gold online. "But in this climate, you can't really afford
to turn any customers away."