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IPFS News Link • Media: Print

London paper issues RFID card to increase reader loyalty

10-02-2007 • RFID Journal

Selling newspapers in London is a tough game, but The Evening Standard is using RFID to gain a competitive edge. The popular daily paper, targeted at commuters who ride the London Underground subway system, sells between 200,000 and 300,000 copies p

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Reported By Jean Carbonneau

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London paper issues RFID card to increase reader loyalty

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