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Arianna Huffington: How I Built A Blog Empire And What's Next for HuffPo

04-10-2012 • http://www.businessinsider.com, Arden Pennell

From the start, the site's bold features were an easy target for snark, yet HuffPo resonated with readers and netted 25 million monthly. Then AOL, in an ongoing quest to remain a relevant content portal, snapped up the property for $315M last February.

That's how most startup stories go: "It was tough, but eventually success was inevitable!"

Hear the deeper story from the editor-in-chief herself at Startup 2012, Business Insider's conference on entrepreneurship and business-plan competition, where Huffington has just signed on to be a keynote interview. The event is May 3 in New York. Reserve your seat now.

She'll tell us about the pivots and tough calls she had to make -- the unglamorous guts of company-building behind the mega-success.

And whither Huffington Post now that it's part of AOL? What's really going on behind the scenes, as Huffington is tasked with the shaping of editorial at the Internet giant? We'll find out next month.