Computer and smartphone maker Apple has been discussing with social media company Twitter the possibility of making a significant investment in it, The New York Times reported.

Citing unnamed “people briefed on the matter”, the newspaper late Friday said Apple was considering investing into Twitter hundreds of millions of dollars, which could increase Twitter’s valuation from $8.4 billion to more than $10 billion.

The contacts between the two companies’ executives were not formal negotiations, and there were no assurances the two sides will come to an agreement, the report said.

Apple has already incorporated Twitter features into its software for phones, tablets and computers, The Times said.

Meanwhile, Twitter has assigned more resources into managing its relationship with Apple, the paper noted.