Since 1973, he has mostly been regarded as a canny, tight-fisted franchise-manipulator, exploiting past glories. Philip Norman, in this long but hugely readable
biography, gives us both incarnations …"
John Walsh in the Independent enjoyed
Mick Jagger, a "shocking story of how rock divinity can't co-exist with human decency". He felt Norman in this book "radiates sympathy for the old devil". But
Lynn Barber in the Sunday Times argued that it "is a sound, readable and generally reliable biography – except that he occasionally unleashes flashes of pure hatred for his subject.