Hyundai held a launch party for the rollout. A photo at the New Zealand Herald shows officials wearing black suits, colorful ties and large boutonnieres worthy of any prom. The car wore flowers, too.
We don't mean to make fun of the event. We'd be excited, too; it's hydrogen power, y'all! Though it'll be a few years before consumers can get an ix35 Fuel Cell. Hyundai plans to start consumer production after 2015, by which time the company hopes each vehicle will cost about $50,000. Right now, each costs in the "upper $100,000s," Frank Ahrens, a Hyundai communications officer, told U.S News & World Report.