In taking a look at what your green vehicle choice says about you as a person, some fascinating results emerged as shown on the graphics below.

One thing which stood out right away, according to Autoblog Green, was the difference in interest levels around environmentalism, which is an area both vehicles are marketed towards. Notably, particularly for the 183,000 Tesla Model S “aficionados” who were in the data set,

environmentalism is not a substantial area of interest…this may indicate that Tesla interest is driven by the technological or aspirational aspects of the brand rather than it’s environmental benefits.  This is supported by the fact that, while the Tesla audience is 8.5 times more likely to be interested in fuel efficiency than the general population, Prius fans are 4x more likely to be interested than the Tesla folks (34x general population).