New fee policies let passengers purchase more legroom, early boarding, access to the quiet lounges, Apple iPad rentals with preloaded movies, first-class hot meals and empty seats in order to stretch out even more, The Associated Press reported.

The idea is to quit feeing customers to death for necessary items — like luggage — and instead offer them low-cost access to some of the more luxurious offerings on airlines. And it’s only going to get more high-tech: Airline officials say they’re going to start using flier data to customize offers to each passenger.