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An ergonomic handle and patent pending “pocket grip” on the underside sets the product apart on the shelf, but more importantly, the design is a showpiece for a new approach to big box merchandising. Brick-and-mortar retailers have learned a lesson from Apple and are following their vertically integrated approach by developing high-quality, and exclusive, products to remain competitive in the age of Amazon. And they’re learning from another Apple trademark: revisiting product categories filled with bad offerings, and completely rethinking them.
The clever container was developed in textbook fashion by Herbst Produkt, an award-winning firm with a client list that includes Clorox and Facebook. Like a good user-centered designer, founder Scot Herbst started the project by observing customers in their natural habitats and recording their difficulties using similar products. “We found this particularly true in the female demographic — someone would load a garden bucket with soil and have a hell of a time lifting and maneuvering the ungainly mass,” says Herbst.
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