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25% Of U.S. Teens Have Abandoned Facebook

• Business Insider
 

There are three million fewer teens using Facebook in the U.S. than there were in 2011, according to iStrategy Labs, a digital agency that has tracked "addressable" Facebook users in the Facebook ad system.

iSL tracks users through Facebook's advertising interface, in which advertisers can slice and dice segments of users and buy whatever audience demographics they want. In 2011, there were 13.1 million teens available for advertisers to target. This year, there are only 9.8 million users aged 13-17 available, iSL says.

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