Discussions of a product or service pricing brings up connotations of taking a drool inducing nap via your Economics 101 course. Supply and demand factors are going to help you find a price in equilibrium. See, I've already done it in one sentence! You're about to catch up on your sleep or move on to your Facebook news feed.

Yet how you price a product or service has a psychological dynamic beyond the textbook. There is a value proposition in price that is rarely recognized. What does a $2 Starbucks coffee mean in comparison to a $1 McDonald's Premium Roast? What about a subscription service that costs $1 a month in comparison to that $2 Starbucks? Most of us in the U.S.A. start to think of products or services priced at about the level of loose change in our products with a commodity perception. If it's that inexpensive, I can get it anywhere, anytime, and I don't have much concern should I want it.