Inside the offices of Pied Piper, the fictional startup at the heart of the show, a shaggy-haired coder hacks into a rival company. The rival, he discovers, has landed a $15 million contract with a porn outfit called Intersite, also fictional, agreeing to build software that will compress Intersite's videos and send them across the 'net. Pied Piper's CEO, Richard Hendricks, is bemused. "I don't understand," he says. "How does Intersite have all this money?"

"It's pornography," says the guy with the highfalutin facial hair.

"Adult content has driven more important tech adoption than anything," says another colleague. "The first fiction ever published on a printing press was an erotic tale. And from there: super 8 film, Polaroid, home video, digital, video on demand—"

"—credit card verification systems, Snapchat—" adds a third.