US adults now spend almost half of their waking hours interacting with social media, watching television, or playing video games, according to a new report.

This amounts to a shocking 11 hours spent looking at a screen every day.

According to the report by New York City-based data analytics firm Nielson, the overall time spent using media has increased significantly in the past year.

The prevalence of TV-connected devices, including set-top boxes like GoogleChromecast, Amazon Fire TV and Apple TV, are blamed for the latest increase.

In total, US adults watched almost six hours a day during the first quarter of 2018.

This includes any video footage viewed on a television, TV-connected device, laptop or computer, as well as video-focused app or website on a smartphone or tablet.