It ran quotes suggesting that, "first world discomfort is a learned behavior", and urging "a certain degree of self-imposed suffering". If environmentalists ruled the world, air conditioning wouldn't exist. And there's a place like that.

90% of American households have air conditioning. As do 86% of South Koreans, 82% of Australians, 60% of Chinese, 16% of Brazilians and Mexicans, 9% of Indonesians and less than 5% of Europeans.

A higher percentage of Indian households have air conditioning than their former British colonial rulers.

Temperatures in Paris hit 108.6 degrees. Desperate Frenchmen dived into the fountains of the City of Lights with their clothes on. Parisian authorities announced that they were deploying heat wave management plan orange, level three, which meant setting up foggers in public parks and distributing heat wave kits. The kits consist of leaflets telling people to go to libraries which have air conditioning.