No antibiotics, no hormones. Just dairy. A new completely lactose-free dairy. Dairy without the cows? 

Um, how does that work?   

The fake milk, sold by Bored Cow, uses a wannabe whey protein  –   "microflora" called "ProFerm" made by their partner Perfect Day, "a consumer biology company on a mission to create a kinder, greener tomorrow by developing new ways to make the foods you love today — starting in the dairy aisle."

They claim their product is a new kind of "animal-free" milk alternative "made with real milk protein from fermentation."