File what follows under: believe it when I see it.

A lot of people are black-pilled about Trump and whether he'll deliver the goods on the Big Pharma front, and with good reason. I don't blame anyone for their skepticism after relentless, brutal lies over the past five years (much longer, actually, but five years in the COVID context).

But we'll know for sure here in about a month once the rubber hits the road; allowing a little bit of grace period is in order once he takes the reins, no?

Talk is cheap (and even the transition team rhetoric of late has been weaksauce anyway). So I'll believe the MAHA agenda is real when I see it bear fruit — not in word, but in deed — with eyes wide open.

Related: Pfizer's Moral Rot on Display in Cringe Super Bowl Ad

With all that caveat established, Big Pharma is worried their TV marketing racket might soon be abolished with the stroke of the executive pen, which it absolutely could be.

Via Fierce Pharma (emphasis added):

"With Robert F. Kennedy Jr. slated to take the top spot at the U.S. Department of Health and Human Services (HHS) under President-elect Donald Trump, some in the biopharma industry are concerned about his tenure's possible impacts on companies' direct-to-consumer outreach.

RFK Jr. has previously expressed a desire to put a stop to DTC pharma ads in the U.S.—which is one of only two countries in the world, along with New Zealand, where prescription drugs can be directly advertised to consumers…

In a report Sunday, research firm Intron Health suggested that such a ban represents a major risk of RFK Jr.'s (still to-be-confirmed) HHS leadership for the biopharma industry.

"Whilst we have a relatively benign view of RFK's impact on the Pharma industry, one thing that does worry us is the potential for the US government to ban DTC advertising of drugs," Intron wrote, adding, "We see this as the biggest imminent threat from RFK and the new Trump administration."*