The Hims & Hers Super Bowl advertisement is "illegal" due to the lack of a required disclaimer, according to a former consultant for major food and pharmaceutical companies, adding the ad's theme ripped off RFK Jr.'s "Make America Healthy Again" movement while promoting GLP-1 medications.

Calley Means, the founder of TrueMed, a company that enables tax-free spending on food and exercise, wrote on X:

This ad is illegal. Ads pushing drugs must communicate the risks of the product. This drug has pronounced side effects - but this ad promotes easy prescriptions for millennials as some kind of counter-cultural moral good. A patient advocacy group should sue - happy to help.

The Hims & Hers ad is themed around "Sick of the System" and criticizes the $160 billion weight loss industry. The ad shows a "life-changing" solution: affordable weight-loss drugs while completely ignoring the true core pillar of MAHA: eating clean, healthy food and exercising. 

Means continued: 

The fact that they are co-opting MAHA messaging is cynical BS. We don't have an obesity crisis because of a lack of Ozempic. It is because pharmaceutical companies have rigged out incentives to profit when we are sick.

This ad is illegal.

Ads pushing drugs must communicate the risks of the product.

This drug has pronounced side effects - but this ad promotes easy prescriptions for millennials as some kind of counter-cultural moral good.