After taking down Four Loko, New York's senior senator sets his sights on Palcohol.

Sen. Chuck Schumer—a powerful Democratic lawmaker and battle-scarred veteran of the trench war against the dearly departed Four Loko—is gunning for yet another alcoholic target: This time, it's Palcohol.

Palcohol, or powdered alcohol, can be mixed with water or any other liquid to concoct an alcoholic beverage. (And no, though the temptation to snort powdered alcohol has been acknowledged by both lawmakers and manufacturers, it does not feel good to do so and you could wake up covered in blood.) The product has faced consistent legislative and political opposition, with Schumer at the forefront.

"When alcohol is a [powder], it can be used so much more dangerously than if it was a liquid," the senator (who has himself received a good chunk of financial backing from the booze industry) said this week. "And worst of all is that a young person can put a whole bunch of shots in one glass of water with disastrous results." Schumer vowed to introduce an emergency amendment to ban the production, sale, and possession of Palcohol.