Fortified by two glasses of brandy and the company of friends, YouTube user DaveT sits in a kitchen about to perform a homespun "procedure" on the tooth which has been troubling him for over a week. He places the pliers in his mouth. He takes another drink, unable to face it. Dave is going to have to "shove it down and pull it out," a woman's voice says off-screen, while another hand holding a phone swings into shot, recording video. The process is agonisingly drawn out—you feel every second of the clip's four minutes pass.