Chipotle is experiencing impressive growth as their shares reach all-time highs. At one point this summer, shares spiked 7 percent. Stores that have been open for more than one year are booming, rising 4.3 percent in the last quarter. Right now, Chipotle's stock is surging to its all-time high, rallying to over $728 a share.

CEO Steve Ells stated, "We feel good about our second-quarter results, as our revenue, average restaurant sales, and comparable-restaurant sales have continued to grow even comparing to a very strong 2014." Chipotle has already opened 48 stores this year and plans to introducing at least 190 more.

Much of Chipotle's success is rooted in their transparency and higher standards for food. The Chipotle website provides a basic education on these matters for anyone who is looking for a better version of fast food. Chipotle doesn't use GMO soy in their cooking oil, and they removed GMO corn from their tortillas.

In contrast, McDonald's uses GMOs in their cooking oil, which shows up in most of their greasy food. This disregard for clean and honest food has caused McDonald's to falter in their step. Now, many of their franchisees are losing faith in their own stores as projections drop.
 

People want honesty and wholesomeness, even in the fast food world

Customer preferences are changing across the board as more people learn what's in their food. This simple shift in preference, from mystery food at McDonald's to Chipotle's non-GMO food, proves that the American people are craving honest labeling for food products. With honest labels, the free market can choose what kind of ingredients they want to introduce to the cells in their bodies.