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IPFS News Link • Entertainment: Concerts - Theatre - Events

Billboard Music Awards on NBC Sink to New Lows in Ratings and Total Viewers

•, by Tony Maglio

Sunday night brought a lot of season finales to broadcast television and the Billboard Music Awards (BBMAs) back to May on NBC. While the end-of-weekend awards show sure worked out for The Weeknd, these Billboard awards did very little for their host network.

The 2021 BBMAs settled for a 0.7 rating among adults 18-49 and 2.8 million total viewers, according to Nielsen. Those are new lows for the annual special.