If you really think about the seven deadly sins, you realize that they all involve not feelings, but self-obsessed behavior.

Small wonder, therefore, that those who celebrate their own sexual proclivities each June call the annual event "pride month."

By contrast, a new "Hetero Awesome Fest," scheduled for June 20 and 21 near the state Capitol in Boise, Idaho, and promoted by the group Heterosexual Awesomeness, which has formal 501(c)(3) status as a nonprofit, represents the perfect Christian antidote to self-obsessed pride, for the festival's lighthearted title alone demonstrates that its organizers and supporters do not take themselves too seriously.

According to NBC News, the idea for a Heterosexual Awesomeness Month originated with 47-year-old Mark Fitzpatrick, father of six children and owner of the Old State Saloon in the Boise suburb of Eagle.